Disclaimer:  Due to confidentiality reasons, we cannot share the name of this client. Our client prefers to remain anonymous because of the competitive advantage they’ve created and the specific market context they are operating in. However, we are allowed to share that they are active

Launching a new product can be a real challenge for marketers. After all, there is no product awareness to build on. There's no historical data to rely on. In fact, there’s no real way to predict the response of your target audience. Despite all theory